Your expertise deserves a website that shows it.
You've put your heart into building a business.
But as your business has grown, your website hasn't kept up.
Now, instead of focusing on what you do best, you're spending valuable time fighting with technical issues or trying to juggle and patch together a clunky or outdated website.
You’ve worked too hard on your business to let your website hold you back.
That's where I come in.
My mission is simple. I brainstorm, implement, and empower you through your website. I collaborate with both e-commerce and service-based entrepreneurs.
The result: You get a simplified approach and process to:
- A website that feels custom and cohesive to highlight and grow your business.
- Create an intuitive customer journey that feels hospitality-focused.
- Use a tech stack that is both user-friendly for you and the website visitor.
- A Shopify expert partner who understands e-commerce.
- A Showit expert who translates a brand that feels intentional and trustworthy.
- Support that doesn't disappear after launch.
- A website hub that you can easily update to manage your business.
Mike G.
She’s incredibly knowledgeable, easy to collaborate with, and consistently provides clear communication and valuable insight.
Alisha F.
I enjoyed working with her so much that I hired her again for another website and now consider her one of my trusted partners.
Real Results for Clients
Tiffany S.
Her vision brought a fresh, innovative look that perfectly captured my brand in the functional health space.
Jill D.
Janelle's creativity as a designer sets her apart, she is meticulous with all the details.
Lori L.
She gives me someone to brainstorm with, edit alongside, and problem solve in a way that feels steady and supportive.
Ambia N.
Her turnaround time is incredible, she’s efficient, responsive, and deeply knowledgeable about her craft.
You either sell products.
Or you sell expertise.
I work with both, but each requires a different digital strategy.
Every business falls into one of two categories:
Two platforms. One intentional design approach.
If you’re running an e-commerce business, your website needs to function seamlessly. Inventory. Checkout. Shipping. Upsells. Automation. Retention Marketing.
You already wear many hats to run your business, bring me in when you're ready to create a Shopify experiences that feels branded, intentional, and conversion-focused. Designed with hospitality, not just transactional.
Shopify for
e-commerce brands
If you’re a creative service provider, ranch or from the wellness community, your website’s job is different. It needs to build trust. Establish authority. Build a connection. Capture and convert qualified leads. Reflect the caliber of your service and speak to your ideal client.
I've done the homework and can help you create a beautiful and functional website that is customized to your brand niche and vibe. Showit gives you full creative control and integrates with 3rd-party programs to simplify the experience that guides visitors from curiosity to inquiry.
Showit for
Service-based brands
Non-Profit
We Love Birthday Parties
service-based
With Love, Meena
JSA Architects
e-commerce
Recent Website Projects
What do you do?
You are in the right place if you run a wellness practice, a working ranch, an equestrian facility, an e-commerce shop, or a service-based business. Your website needs to speak directly to the audience you serve and the community you belong to.
Select your industry below to see how I can help.
Your website is your digital storefront. Whether you are selling apparel, home decor, ranch-raised beef, handcrafted goods, wellness products, or a digital course, your online store needs to be a selling machine. And right now, it is either building trust or costing you sales.
I design and build Shopify stores for product-based businesses that are ready for a storefront that finally matches the quality of what is inside it.
e-Commerce Stores
The health and wellness industry covers an enormous range of practitioners and specialties.
Your website needs to speak directly to the person who needs exactly what you offer. A strong health and wellness website is not just about looking professional. It is a 24-hour representative for your practice.
Health & Wellness
The customers, buyers, and clients who are looking for exactly what you offer are searching online right now. They are looking for a boarding facility, a grass-fed beef source, a horse trainer, a CSA to join, or a ranch stay to book. And if your website is outdated, hard to find, or simply does not exist yet, they are finding someone else. Not because that someone else is better at what they do. Because they showed up online first.
Equine, Ranch & Ag Communities
Imagine sending someone to your website and knowing it will instantly build trust before your first conversation, answers the questions your clients are already asking, and makes booking with you feel like the obvious next step.
If you are a coach, consultant, contractor, photographer, beauty professional, or any other service provider ready for that kind of online presence, this is where we start.
Service-based Businesses
Maybe you scrolled through the industry pages and did not see your business type listed. Maybe you do not fit cleanly into one category. Maybe you run something a little unconventional, a little niche, or a little hard to explain in a single line.
That is completely fine. Actually it is one of my favorite kinds of project.
Don't See Your business type?
Saving your energy and ditching the overwhelm.
Feeling confident that you've partnered with a designer who thinks outside of the box.
Increased customer satisfaction and user-experience.
Confidence in your website to expand marketing efforts.
Spending your time making money, not troubleshooting.
Better brand representation with a strategic website.
Just Imagine... results to look forward to
I get it - timing and budgets are real. That's exactly why I designed templates for businesses like yours that need a professionally designed website template you can customize yourself and launch in days, not months.
These aren't generic templates. They're niche-specific, conversion-optimized, and designed with the same strategy I use in my done-for-you projects. The difference? You're in the driver's seat.
Templates start at $220. Instant download. Easy drag-and-drop.
Are you looking
to DIY?
Give your business a leg up.
Are you looking to DIY?
Give your business a leg up.
unlimited customizations
Strategic niche designs
Launch your site in a week
simpler.
Designing has never been
Browse Showit website templates designed for business owners who refuse to settle for generic.
Privacy Policy
Unlike designers who are hired simply to execute what you ask for, I am the one you bring in to think strategically alongside you and build something that actually moves your business forward. I specialize in visual storytelling and brand perception, which means every design decision I make is intentional and purposeful.
My clients do not just get a website. They get a trusted advisor, a clearer brand, a stronger first impression, and a website hub that shapes how your business is seen, felt, and remembered.
Website Designer. Visual Storyteller.
Problem Solver. Overwhelm Minimizer.
Website Designer. Visual Storyteller. Problem Solver. Overwhelm Minimizer.
the designer
Hi, I'm Janelle!
HoneyBook helps you manage the behind-the-scenes of client work. Send proposals, collect signatures, invoice, and get paid, without bouncing between a dozen tools. It’s a simple way to take the overwhelm off your plate and give clients a smooth experience. Enjoy 30% off for 1 year with this link.
Resource: HoneyBook
Omnisend is the email + SMS platform I recommend. With pre-built automations, easy list-building forms, and customer data that syncs with your store, it helps you stay consistent and connected (while being affordable and manageable).
Resource:
OmniSend ESP
Resource: OmniSend ESP
Digital hospitality is not about fancy technology or expensive chatbots. It is about translating the warmth, clarity, and helpfulness of great in-person service into a digital experience. It is about making every visitor, whether they are browsing at 2 AM or during their lunch break, feel like you actually care about helping them.
Blog Post
quick links
Website Customer Experience: Does Your Website Offer the Same Hospitality You Would Give In Person?
Frequently Asked Questions
Showit templates start at $220. Website design services start at $2,850. VIP intensives and monthly maintenance have flexible options. Read more on the services page.
How much does it cost to work with you?
Yes. I provide content guidance, strategic direction, copy editing and optimization to help ensure your messaging connects. If you need full copywriting services, I can refer you to a pool of copywriters to choose from and work with to write your copy.
Can you help with copywriting and content strategy?
Your branding elements, content or ideas, quality photos, and access to your accounts. I'll guide you through exactly what's needed once I have a better scope of what you want.
What do I need to provide before we start a website Design project?
Templates are pre-designed, budget-friendly, and launch quickly so anyone can easily set up and manage. Semi-custom design uses templates as the foundation to customize and create a unique website for your business. When you hire me, I take the overwhelm off your plate and fully tailor it to your brand, including strategy sessions, and offer personalized guidance throughout.
What's the difference between buying a template and a semi-custom design?
You'll receive a back-office tutorial to learn tips and tricks and how to manage your website. Monthly maintenance plans are available for ongoing updates, support, and keeping everything running smoothly.
What happens after my website launches?
This varies per project; however, the average time frames are typically: Showit semi-custom template customizations take between 4-8 weeks. Shopify theme customizations are completed in 2-8 weeks, depending on whether it's a refresh or a new business. VIP Design Intensives deliver results in just 1-2 days for fast-track projects.
