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design
Portfolio

These websites do more than look good; they work. Each design is designed specifically for their niche that need websites that build trust, showcase their expertise, and engage visitors. Simple, classic designs that honor an authentic approach while getting real business results.

Curated for the Dreamers, the Readers, and Cozy Homebody Souls.

  • New Website theme
  • Photo Curating 
  • copy editing 
  • App Integration
  • email foundation

Shopify

  • Timeline: 2-week semi-custom design + email foundation
  • Platform: Shopify - (moved from Wix)
  • Style: Simple, curated, cozy cottagecore charm
  • The response: Welcomed with excitement from customer feedback.

The Experience:

WITH LOVE, MEENA

With Love, Meena Books & Boutique is a new website filled with indie books, vintage treasures, bookish essentials, cottagecore decor and more. The goal was to create a website that feels like stepping into a cozy, welcoming, and thoughtful storybook shop. 

Project details:

View website
I partnered with Ambia, founder of With Love, Meena, to bring her vision to life through a semi-custom Shopify website. Over the course of 2 weeks, I built:

  • A cozy, optimized e-commerce site designed to feel personal and welcoming.
  • Branded visuals and product listings that showcase her curated, book boutique style.
  • Whimsical, heartfelt copy that celebrates the art of gifting and connects with fellow book lovers and homebodies.
  • Integrated back-office systems for organized inventory, shipping, and processing.

       NEW WEBSITE theme        Photo Curating        copy editing       App Integration      email foundation       

More Than a Boutique— It’s a Place Where You’re Known.


  • New Website
  • Photo Curating  
  • App Integration

Shopify

  • Timeline: 10-week full custom design + UX strategy
  • Platform: Shopify 2.0
  • Style: Timeless, feminine, confident
  • The response: Online embroidery orders up by 15%

The Experience:

MONOGRAMME NO.29

Monogramme No.29 launched with an elevated, newly customized Shopify storefront—bringing Southern hospitality and personalization to life online. The goal was to make the online experience feel just like stepping into her Comfort, TX shop; warm, polished, and always ready with the perfect gift.

Project details:

View website
I've worked with Rhonda for several years and it was time to refresh her website, so the online experience reflected the boutique’s timeless and warm hospitality. Over the course of 10 weeks, I built:

  • A fully custom Shopify 2.0 theme that blends modern functionality with classic design
  • Seamless product customization
  • A beautifully designed Fonts & Monograms page to help customers visualize options
  • A refreshed Embroidery Etiquette page to guide and share about the tradition
  • Strategic UX enhancements to make shopping easy, intuitive, and enticing.
NEW WEBSITE theme        Photo Curating        App Integration       

Strategy for Women who work the land

  • New Website
  • Photo Curating  
  • App Integration
Semi-Custom design             Photo Curating                 Tech Support             Copy Editing

Simplero

  • Timeline: 8-week site refresh + copy optimization
  • Platform: Simplero
  • Style: Clean, confident
  • The response: “Really happy with new site”—Alisha, founder

The Experience:

Ranch Wife Marketing

Ranch Wife Marketing's website got a digital overhaul that fits her brand. Practical, streamlined, and built for Western women who mean business. With a refreshed site on the Simplero platform, updated sales pages, and copy that speaks their language, it’s now easier than ever for Alisha’s audience to saddle up and grow online.

Project details:

View website
I worked with Alisha, founder of Ranch Wife Marketing, to help her refresh and build out her social media coaching brand with a website that respects the hustle of ranch life and speaks straight to rural women entrepreneurs. Over the course of our collaboration, I delivered:

  • A clean, refreshed Simplero site design that reflects Alisha’s down-to-earth, expert brand
  • Fully restructured sales pages for Legacy Coaching and Ranch Roots Academy
  • Copy editing with voice alignment; ranch-focused, relatable, and results-focused
  • Streamlined user flows to guide clients toward booking, buying, or batching with confidence

unbuzzed. unbothered.

  • New Website
  • Photo Curating  
  • Copy Editing
  • Email Foundation
  • SM Templates
NEW WEBSITE         Photo Curating        Copy Editing         email foundation       social media templates

Shopify

  • Timeline: 8-week semi-custom design + Email foundation
  • Platform: Shopify
  • Style: Modern, bold, no-fluff
  • The response: Five-star feedback from day one

The Experience:

DAMN DECAF.

DAMN DECAF. launched with a new online storefront that is bold and uncompromising. It’s simple to navigate, easy to shop, and fully built to scale their coffee brand.

Project details:

View website
I partnered with Mike, founder of DAMN DECAF., to bring his bold vision to life with a new
semi-custom Shopify website. Over the course of 8 weeks, I built:

  • A modern, mobile-optimized e-commerce site launched from the ground up.
  • Branded visuals and product listings that highlight the premium DAMN DECAF. coffee line
  • Engaging, confident copy that speaks to coffee lovers who’ve had enough of the jitters.
  • Seamless back-office setup and integration with third-party apps and vendors.
  • A collection of ready-to-go social media templates to establish consistency of the brand.

Where vintage beauty finds modern purpose.

Bella's Candles

  • theme refresh
  • Photo Curating  
  • Copy Editing
  • Email Foundation
theme refresh         Photo Curating        Copy Editing         email foundation

Shopify

I collaborated with Gretchen, the founder of Bella's Candles, to completely revitalize her online Shopify presence. While Gretchen's main focus has been on her two successful brick-and-mortar locations, she recognized the need to update her online store to truly capture her brand's unique charm and quality. Now, the website not only looks stunning but also perfectly aligns with the warm, inviting aesthetic that makes her physical stores so special. Beyond the visual improvements, I significantly enhanced the customer journey through featured sections highlighting collections and specialties, expanded product pages, and optimized a mobile-friendly layout so online visitors can view and shop. This project demonstrates how a thoughtfully designed website serves as more than just a digital showroom—it's a powerful tool for expanding customer reach, building brand loyalty, and driving sales.

Project details:

Test, don't guess

Tiffany Sears Health

  • Semi-Custom design
  • Photo Curating  
  • App Integration
  • Tech Support
  • Copy Editing
Semi-Custom design           Photo Curating          App Integration             Tech Support            Copy Editing

Showit

I was thrilled to collaborate with Tiffany in creating her website that authentically represents her functional health practice and holistic wellness philosophy. Using the Gianna template, we collaborated to develop her new website that warmly welcomes potential clients while making it seamless for existing clients to engage with her services. It includes a intuitive navigation, clear service descriptions, and dedicated spaces for client testimonials. Additionally, I helped set up her email marketing foundation, including welcome sequences and strategic list-building elements, enabling her to share important health tips. The result is a professional, user-friendly website that showcases Tiffany's expertise while providing the tools she needs to grow her practice.

Project details:

Paint, Decor & More

The Painted Mercantile

  • Logo Design
  • Photo Curating  
  • VIP Intensive
  • Copy Editing
Logo Design         Photo Curating       VIP Intensive        Copy Editing

Shopify

I partnered with Michelle to rebrand her business, The Painted Mercantile. I’ve worked with Michelle before and was excited to help again, starting with the design of a new logo. We decided on the updates needed on her Shopify site which included new colors, updated visuals, revised copy, and products. The VIP Intensive also included updated back office information and connecting a new domain. We were able to bring new life to her existing site as her business had evolved. This project showcases how subtle updates can create a significant impact for an established business.

Project details:

Center for Enlightenment

La Belle Epoque Wellness Center

  • Semi-Custom design
  • Photo Curating  
  • App Integration
  • Tech Support
  • Copy Editing
Semi-Custom design           Photo Curating          App Integration             Tech Support            Copy Editing

Showit

I had the privilege of collaborating with Michele, an intuitive massage therapist, to create a website that truly captures the essence of her healing center. The Showit platform and Dawn template provided the perfect foundation for showcasing her unique approach and services. My goal was to design a website that reflects Michele's compassionate and transformative approach but also offers a seamless client experience. Combined with the streamlined booking by Gloss, it is easy for clients to learn more about Michele's services and schedule appointments.

Project details:

customized gifts and fun party essentials

Wildflower Weddings

  • theme refresh
  • Photo Curating  
  • Email Foundations
  • Email Templates
  • Tech Support
  • Copy Editing
theme refresh         Photo Curating       Email Foundation & Templates       Tech Support       Copy Editing

Shopify

I collaborated with Sophie to create a fresh and inviting online shopping experience on her Shopify website, Wildflower Weddings, a one-stop shop for personalized gifts and party essentials. The goal of the refresh was to update the website's visual aesthetic to reflect a fresh and contemporary style and expand her business beyond Etsy. It has an improved navigation and customer journey, optimized product pages, and page build outs to highlight her new services. Overall, we successfully enhanced the customer's experience and showcased her unique products to drive online sales.

Project details:

A Heavenly Boutique Experience

The Look on Broadway

  • New Theme
  • Photo Curating  
  • app integration
  • Tech Support
  • Copy Editing
NEW Shopify         Photo Curating       APP integration      Tech Support       Copy Editing

Shopify

As a well-loved local boutique in Grove City, OH, The Look on Broadway was looking to offer customers online shopping. I collaborated with mother-daughter, Brenda and Lindsay, a duo with a passion for fashion to create an online store using the Shopify platform. I guided them through the process of setting up through tutorials and tips. I optimized navigation and designed each page to reflect the boutique's unique style with a clean and classic aesthetic. We successfully integrated their existing inventory from the Clover App, to be able to offer products across both channels. The website is an extension of their physical store, expanding their reach, and attracting new customers and sales.

Project details:

a space for events, birthday parties, and special occasions of all kinds.

North Elm Collective

  • Semi-Custom design
  • Photo Curating  
  • App Integration
  • Tech Support
  • Copy Editing
Semi-Custom design           Photo Curating          App Integration             Tech Support            Copy Editing

Showit

I had the pleasure of collaborating with Shelly, the owner and founder of North Elm Collective. The goal was to create a website that accurately captures the venue's essence and invites the local community to envision their special events hosted there. This beautifully designed website built on the Showit platform, began with the Nina template as a foundation. The website showcases the unique and inviting atmosphere of this versatile event venue and is seamlessly integrated with Calendly, to easily book the space for events. I optimized the site for mobile, making it fully responsive for every device. 

Project details:

Modern Rustic Furniture, Decor & Gifts

Willow Tree & Company

  • theme refresh
  • Photo Curating  
  • Email Foundations
  • Templates
  • Copy Editing
  • Monthly Maintenance
theme refresh         Photo Curating       Email Foundation & Templates       Tech Support       Copy Editing

Shopify

I collaborated with Jill to refresh her Willow Tree and Company website, focusing on simplicity, collections, and building out landing pages. I optimized navigation, product pages, and checkout while utilizing free apps to showcase her unique home decor products and Market Days events. To boost customer engagement, I also implemented a new email marketing system with automation and templates.

Project details:

Discover the Brain + Body Connection

Innate Chiro Spokane

  • Semi-Custom design
  • Photo Curating  
  • App Integration
  • Tech Support
  • Copy Editing
Semi-Custom design           Photo Curating          App Integration             Tech Support            Copy Editing

Showit

I was so excited to assist Katara of Innate Chiro Spokane in creating a website that reflects her commitment to holistic philosophy and chiropractic services. Building on the Showit platform, with the Dawn template gave us the flexibility to customize and clearly highlight the range of services offered and to highlight her personalized and natural approaches to healing. My goal was to design a positive and welcoming online vibe for new potential patients and the integration with Jane makes it easy for new and existing patients to book appointments. As Katara expands her services and seminars, she can easily build out additional pages. 

Project details:

Vintage | Antiques | Unique Goods

Fairy Dust & Rust

  • theme refresh
  • Photo Curating  
  • Email Foundations
  • Templates
  • Tech Support
  • Copy Editing
theme refresh         Photo Curating       Email Marketing       monthly Planning       Copy Editing

Shopify

I’ve had the pleasure of collaborating with Lori of Fairy Dust & Rust, in building her online business with a Shopify website and assisting her with planning and marketing each month. Lori had an Etsy shop, but was ready to level up her brand. By implementing an ongoing strategic website, utilizing free and paid apps, clear navigation, adding dedicated landing pages for online shopping events, and her introducing her exclusive L’or Boxes, I’ve helped her expand her reach and drive repeat business.

Project details:

Energetic, Creative, and Innovative

JSA Architects Inc.

  • Semi-Custom design
  • Photo Curating  
  • App Integration
  • Tech Support
  • Copy Editing
Semi-Custom design           Photo Curating          App Integration             Tech Support            Copy Editing

Showit


Coming Soon

A nonprofit that spreads love through the simple joy of birthday parties for kids in need.

We Love Birthday Parties

  • Semi-Custom design
  • Photo Curating  
  • email integration
  • Tech Support
  • Copy Editing
Semi-Custom design           Photo Curating          email integration             Tech Support            Copy Editing

Showit


Coming Soon

Land Space Architect Design

Right Brain Creative

  • Semi-Custom design
  • Photo Curating  
  • App Integration
  • Tech Support
  • Copy Editing
Semi-Custom design           Photo Curating          App Integration             Tech Support            Copy Editing

Showit

Coming Soon

Stories you'll treasure. Cozy finds you'll love.


With Love, Meena

  • New theme
  • Photo Curating  
  • Email Foundations
  • Templates
  • Tech Support
  • Copy Editing
New theme         Photo Curating       Email Marketing       monthly Planning       Copy Editing

Shopify

Coming Soon

A quick note about these portfolio pieces: What you see here represents my design work when each project was completed and delivered. Since clients often update their websites over time, the live sites you visit today might look different from the original designs.

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Website Design

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