Built & Ready to Grow Your Business
The Shopify
Design Experience
Maybe you DIY'ed your Shopify theme, or you need to level up. Regardless, you now know the importance of a website and what it means to the growth of your e-commerce business.
You need a visually engaging website to convert visitors.
You’re losing sales because your site does not look trustworthy.
You’ve tried the DIY route but it's still not coming together.
You keep delaying updates to your website due to frustration.
Your current site isn’t converting sales, or sales are slipping.
You’re ready to level up but don’t know where to start.
You don't have time for more DIYing or YouTube tutorials.
You need an expert to guide you to make your theme refresh (or new) launch, and stand out with a strong online presence.
Sound Familiar?
If this sounds like you, it's your signal that you're ready for a website
that sets you apart in a crowded marketplace.
Choose Your Path
Keep the theme you have and refresh or fix what’s not working and refine what is.
Shopify Theme Refresh
- Your site layout feels dated and mobile isn't working.
- You've evolved your brand but your store hasn't caught up.
- You want to add functionalitywithout rebuilding from scratch.
What we’ll solve with a Theme Refresh.
- Eliminates confusing navigation and broken page flow.
- Makes it easier for customers to discover what they're actually looking for.
- Creates that elevated, trustworthy experience that makes people feel good about buying.
A clean, strategic foundation for brands ready to launch a new theme on the Shopify platform.
New Shopify Theme
- Switching themes and want it done correctly (without breaking things).
- Need help migrating from Wix, Squarespace or WordPress.
- Ready for a premium, on-brand customer experience.
What we’ll solve with a New Theme Setup
- No more wrestling with a theme that wasn't built for how you sell.
- A layout that strategically moves customers from browsing to checkout.
- You’ll launch an online store that looks cohesive on desktop and mobile.
- Typography and spacing that feels intentional and cohesive throughout
- Unified button styles, collection layouts, and visual details that actually match
- Homepage and collection pages designed to guide customers naturally through your products
- A store that looks like it was built as one; not pieced together
Theme Build-out & Polish (so it feels cohesive and premium)
What’s Included
Because you deserve a stand-out website and I love helping entrepreneurs grow their business.
- Key details placed where customers actually look: shipping info, sizing, materials, FAQs
- Trust signals positioned strategically (reviews, guarantees, return policies)
- Cleaner imagery and layout that's easier to scan and read
Product Pages That Sell (not just display)
- Mobile layout that prioritizes what customers need to see first
- Buttons and links sized for real fingers
- Product pages optimized so customers don't have to scroll endlessly to find what matters
Mobile Optimization (because that’s where most shoppers are)
- Cart layout designed to make checkout feel like an easy next step
- Clear, upfront messaging about shipping and returns, so there's no reason to hesitate
- Strategic recommendations for subtle tweaks that actually move the needle on conversions
Checkout + Cart Support (less Objections means fewer abandoned carts)
- Upsells and cross-sells that feel helpful: "complete the set" or "customers also bought"
- Bundling recommendations and layout tweaks to make offers feel curated
- Cart add-ons and product suggestions placed where they fit the shopping flow
- Strategic placement of bestsellers, seasonal picks, and hero products worth highlighting
Apps & AOV Improvements (without feeling pushy)
Build Momentum
Launch, scale, and lead with confidence from day one.
Reclaim Your Time
No more endless nights tweaking your website. Overwhelm gone.
The result is
sustainable.
We're building a
foundation that supports your business as it evolves.
The result is sustainable.
We're building a foundation that supports your business as it evolves.
Strategy comes
first, always.
We never start with "what looks pretty." We start with what will work.
Strategy comes first, always.
We never start with "what looks pretty." We start with what will work.
Nothing is rushed.
Each page and section gets the time and attention it deserves.
You're never in the dark.
Throughout every phase, you'll know exactly what's happening.
This is your business, your brand, your website. My role isn't to take over and do whatever I think is best while you sit back and wait. My role is to bring professional expertise, strategic thinking, and technical implementation to reflect not just what your business does, but the heart behind it, and your unique products. Our collaborative approach means the website truly reflects you, not just my interpretation of you. You're never a passive client receiving a finished product you had no say in creating.
What I Do For You: More Than Design, It's A Complete Partnership
You're a Collaborator, Not a Bystander
- Ambia N.
With Lov, Meena
From the moment I met Janelle, I knew it was going to be a great working relationship. She instantly made me feel confident and secure, like I could fully trust her to take care of everything, and she absolutely did. Her turnaround time is incredible, she’s efficient, responsive, and deeply knowledgeable about her craft.
I’m completely in love with my new site! Janelle’s attention to detail, creative ideas, and ability to keep you involved every step of the way truly set her apart. I’ll forever recommend her to both new and established small businesses, she’s an absolute gem to work with.
made me feel like your only client and so important
- Shelly C.
North Elm Collective
From beginning to end, Janelle was reliable, creative and extremely knowledgeable about website design. I am beyond thrilled with the website she created for our venue! All the details she built into our site will deliver the best customer experience as people navigate with ease through our website. As we finished the site, connecting it to scheduling apps and payment methods, she trained me how to make changes as needed. And at the same time, I know I can call on her anytime if I have questions or need further help.
Beyond thrilled
- Mike G.
DAMN DECAF.
Working with Janelle has been a fantastic experience. She’s incredibly knowledgeable, easy to collaborate with, and consistently provides clear communication and valuable insight. The task lists she created were especially helpful in keeping me organized and on track throughout the process. I truly appreciate her support and expertise, and the final results were amazing. I'm looking forward to continuing our work together!
Truly a great experience!
- Jill D.
Willow Tree and Company
Working with Janelle on my Shopify website was an exceptional experience. Her communication in every detail along with her willingness to take time and understand what I really wanted made this project a huge success. Janelle's creativity as a designer sets her apart, she is meticulous with all the details. She offered so many great ideas to make my website interesting and it turned out absolutely beautiful. And my project was completed right on time just like she promised.
It turned out absolutely beautiful!
- Brenda & Lindsey
The Look On Broadway
We loved working with Janelle and couldn’t have done our website without her. She really took our project which was so stressful for us and made it a breeze. We loved her attention to detail, creativity and knowledge. She truly is gifted in this field and we would highly recommend her to anyone seeking help with their website. We are extremely happy with the quality and the end result. She’s just the best! ❤️
We are extremely happy with the quality and the end result.
- Michele C., La Belle Epoque
Center for Enlightenment
Janelle was professional, kind, patient, and knowledgeable. She guided me every step of the way and her expertise was apparent in every facet of our interactions. Her ability to intuit and understand me gave way to my inner vision translated into the website. She translated me so well it actually helped me see myself more clearly. It has been a journey I will never forget. Janelle is nothing less than a technological mid-wife for presenting my vision and business to the world. Thank you!
She translated me
so well!
- Tiffany S..
Tiffany Sears Health
“Janelle designed and built my website with exceptional skill and creativity, far exceeding my expectations. Her vision brought a fresh, innovative look that perfectly captured my brand in the functional health space. She was incredibly knowledgeable, offering smart solutions to every question and challenge. Resourceful and attentive, she ensured every detail was polished and functional. I highly recommend Janelle for anyone seeking a top-tier web designer.”
Polished & Functional
- Sophie S.,
Wildflower Weddings
Working with Janelle was awesome! She communicated well and helped me redo my website and it looks beautiful! She was great at making sure my thoughts were heard and implemented as well as had great ideas to help my website stand out! Would definitely recommend Janelle to anyone who wants to update their website; she takes what you want and turns it into reality!
Thoughts were heard and implemented.
Now picture a professional website where you're not just a business but a visionary. Your website is a positive impact, running smoothly and is visually engaging to every visitor. You are able to brainstorm with an expert, make informed decisions, expand your marketing and can manage your website easily, leaving you time to focus on aspects that you prefer doing while enjoying your business again.
From placeholder to profit generator your website isn't just a digital brochure—it should be effectively running 24/7 and your hardest working team member.
Why Shopify For e-Commerce?
Shopify unifies your e-commerce onto a single platform. Build, customize and sell in multiple places, including web, mobile, 3rd party, brick-and-mortar, pop-up shops and multiple channels on social media. And with Shopify's 2.0 themes, I highly suggest you take advantage of all the added features included.
A simple, stress-free process from initial inquiry to launch!
What You’ll Walk Away With
A customer journey designed to increase conversion and positive reviews
A store you feel proud to send traffic to
A better mobile experience (where customers actually buy)
Simple product pages that support confident purchasing
Shopify website Design Investment
The more details you give me from the outset, the more accurate your quote will be.
* Website design costs are subject to change.
You’re investing in expertise, experience, and a streamlined process to have an online presence and business hub that actually works for you. A professional design isn’t just an expense; it’s a business tool, a time-saver, and a growth catalyst. Done right, it’s an investment that supports you daily.
Payment Plans available or save 10% when Paid-in-Full.
Shopify offers free and premium themes to try before purchasing and publishing. I'm happy to give you suggestions based on your business.
To view themes, click here.
Shopify Theme Store
- Theme Customization - 4 pages
- Responsive Design for all devices
- 1:1 Back Office Tutorial
- App integrations
- Website Launch Graphics
Theme Refresh
starting at $2850+
- Editing Services
- Email Integration & Setup
- Monthly Maintenance Support
New Theme
starting at $3450+
- Custom Shopify Website Design - 5 pages
- Responsive Design for all devices
- 1:1 Back Office Tutorial
- Shipping set up & App Integrations
- Website Launch Graphics
- 30-day Silver Maintenance Support
No more midnight DIYing. Just a strategic, stunning site that’s ready to grow your business.
What if your website finally made you feel confident that your online shop was working and performing well for you and your customers?
REALITY CHECK
