FIRST IMPRESSIONS, VISUALS, BRANDING, WEBSITES
Impressions are everything in business. It doesn’t matter if you’re an entrepreneur promoting on social media, a freelancer trying to get a new client, or an e-commerce company trying to sell a product.
Today, with a quick search online, first impressions are critical to capturing someone’s attention. Why is this important? Because we live in a world that is constantly competing for our attention, not to mention that people have shorter and shorter attention spans. If you want to grab someone’s attention, you have to be creative and innovative to stand out.
In the days of only using TV and radio commercials, advertisers would have 30 or 60 seconds to get the message across. Today, the time frame for a website has shrunk to a few seconds.
At first glance, people form an impression of you and your product and/or service, your business, and your brand. From that point forward, it’s going to be harder to change the perception others have of your brand.
A few things to do if you want your products or services to have an edge online.
- First, take a good look at your website. Is it visually appealing? Does it reflect your brand identity in a positive light? Does it guide your visitor to what you want them to see, learn, and buy? Does it have Call to Actions? If not, consider making some changes.
- In addition, make sure that your social media accounts are active each month by posting engaging content. Of course, always respond to comments and questions promptly.
- Remember to share social proof on your website. Encourage your satisfied customers and clients to write reviews and testimonials.
- Finally, don’t forget the power of word-of-mouth marketing. When you post, encourage followers to like, comment, and share on social media feeds to expand your reach.
So, what’s the takeaway? Don’t get caught up in being perfect – you will always be updating and improving your website and social media presence, but understand that you should strive to have a strong online presence because potential customers will form an impression of your brand quickly based on what they see.
Next step – Let’s review your website and implement some changes. Schedule a VIP Intensive here.
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