That's where I come in.
My mission is simple. I brainstorm, implement, and empower you through your website. I collaborate with both e-commerce and service-based entrepreneurs.
The result: You get a simplified approach and process to:
- A website that feels custom and cohesive to highlight and grow your business.
- Create an intuitive customer journey that feels hospitality-focused.
- Use a tech stack that is both user-friendly for you and the website visitor.
- A Shopify expert partner who understands e-commerce.
- A Showit expert who translates a brand that feels intentional and trustworthy.
- Support that doesn't disappear after launch.
- A website hub that you can easily update to manage your business.
You’ve worked too hard on your business to let your website hold you back.
You've put your heart into building a business.
But as your business has grown, your website hasn't kept up.
Now, instead of focusing on what you do best, you're spending valuable time fighting with technical issues or trying to juggle and patch together a clunky or outdated website.
Your expertise deserves a website that shows it.
Two platforms. One intentional design approach.
Every business falls into one of two categories:
You either sell products.
Or you sell expertise.
Each requires a different digital strategy.
Shopify for
e-commerce brands
If you’re running an e-commerce business, your website needs to function seamlessly. Inventory. Checkout. Shipping. Upsells. Automation. Retention Marketing.
You already wear many hats to run your business, bring me in when you're ready to create a Shopify experiences that feels branded, intentional, and conversion-focused. Designed with hospitality, not just transactional.
Showit for
service-based brands
If you’re a creative service provider, ranch or from the wellness community, your website’s job is different. It needs to build trust. Establish authority. Build a connection. Capture and convert qualified leads. Reflect the caliber of your service and speak to your ideal client.
I've done the homework and can help you create a beautiful and functional website that is customized to your brand niche and vibe. Showit gives you full creative control and integrates with 3rd-party programs to simplify the experience that guides visitors from curiosity to inquiry.
Recent Website Projects
JAG Consulting Services
- Private School Advisor
- Showit Platform
- Style: Polished, professional, and founded in a legacy of education
Jeremy Foster Films
- Wedding Videographer
- Showit Platform
- Style: Cinematic, editorial, and emotionally resonant
- Embroidery & screen-printed apparel for the rural lifestyle
- Shopify platform
- Style: inviting, grounded, farmhouse vibe
Farmhouse Tees
Just Imagine... results to look forward to
Better brand representation with a strategic website.
Spending your time making money, not troubleshooting.
Confidence in your website to expand marketing efforts.
Increased customer satisfaction and user-experience.
Feeling confident that you've partnered with a designer who thinks outside of the box.
Saving your energy and ditching the overwhelm.
Her vision brought a fresh, innovative look that perfectly captured my brand in the functional health space.
Tiffany S.
Kind words From Clients
I enjoyed working with her so much that I hired her again for another website and now consider her one of my trusted partners.
Alisha F.
She’s incredibly knowledgeable, easy to collaborate with, and consistently provides clear communication and valuable insight.
Mike G.
Her turnaround time is incredible, she’s efficient, responsive, and deeply knowledgeable about her craft.
Ambia N.
She gives me someone to brainstorm with, edit alongside, and problem solve in a way that feels steady and supportive.
Lori L.
Janelle's creativity as a designer sets her apart, she is meticulous with all the details.
Jill D.
Browse Showit website templates designed for business owners who refuse to settle for generic.
Designing has never been
simpler.
Launch your site in a week
Strategic niche designs
unlimited customizations
Are you looking to DIY?
Give your business a leg up.
Are you looking
to DIY?
Give your business a leg up.
I get it - timing and budgets are real. That's exactly why I designed templates for businesses like yours that need a professionally designed website template you can customize yourself and launch in days, not months.
These aren't generic templates. They're niche-specific, conversion-optimized, and designed with the same strategy I use in my done-for-you projects. The difference? You're in the driver's seat.
Templates start at $220. Instant download. Easy drag-and-drop.
View All Blogs
The Coastal Blog
Free Shopify Website Themes vs. Premium Shopify Themes: How to Know When It’s Time to Upgrade
Prestige Shopify Theme Review for High-End and Luxury Brands: Vogue vs. Strass
What I Look at First When I Audit a Client’s Website
How long does it take to complete a website?
This varies per project; however, the average time frames are typically: Showit semi-custom template customizations take between 4-8 weeks. Shopify theme customizations are completed in 2-8 weeks, depending on whether it's a refresh or a new business. VIP Design Intensives deliver results in just 1-2 days for fast-track projects.
What happens after my website launches?
You'll receive a back-office tutorial to learn tips and tricks and how to manage your website. Monthly maintenance plans are available for ongoing updates, support, and keeping everything running smoothly.
What's the difference between buying a template and a semi-custom design?
Templates are pre-designed, budget-friendly, and launch quickly so anyone can easily set up and manage. Semi-custom design uses templates as the foundation to customize and create a unique website for your business. When you hire me, I take the overwhelm off your plate and fully tailor it to your brand, including strategy sessions, and offer personalized guidance throughout.
What do I need to provide before we start a website Design project?
Your branding elements, content or ideas, quality photos, and access to your accounts. I'll guide you through exactly what's needed once I have a better scope of what you want.
Can you help with copywriting and content strategy?
Yes. I provide content guidance, strategic direction, copy editing and optimization to help ensure your messaging connects. If you need full copywriting services, I can refer you to a pool of copywriters to choose from and work with to write your copy.
How much does it cost to work with you?
Showit templates start at $220. Website design services start at $2,850. VIP intensives and monthly maintenance have flexible options. Read more on the services page.
