Your expertise deserves a website that shows it.
You've put your heart into building a business.
But as your business has grown, your website hasn't kept up.
Now, instead of focusing on what you do best, you're spending valuable time fighting with technical issues or trying to juggle and patch together a clunky or outdated website.
You’ve worked too hard on your business to let your website hold you back.
That's where I come in.
My mission is simple. I brainstorm, implement, and empower you through your website. I collaborate with both e-commerce and service-based entrepreneurs.
The result: You get a simplified approach and process to:
- A website that feels custom and cohesive to highlight and grow your business.
- Create an intuitive customer journey that feels hospitality-focused.
- Use a tech stack that is both user-friendly for you and the website visitor.
- A Shopify expert partner who understands e-commerce.
- A Showit expert who translates a brand that feels intentional and trustworthy.
- Support that doesn't disappear after launch.
- A website hub that you can easily update to manage your business.
You either sell products.
Or you sell expertise.
Each requires a different digital strategy.
Every business falls into one of two categories:
Two platforms. One intentional design approach.
If you’re running an e-commerce business, your website needs to function seamlessly. Inventory. Checkout. Shipping. Upsells. Automation. Retention Marketing.
You already wear many hats to run your business, bring me in when you're ready to create a Shopify experiences that feels branded, intentional, and conversion-focused. Designed with hospitality, not just transactional.
Shopify for
e-commerce brands
If you’re a creative service provider, ranch or from the wellness community, your website’s job is different. It needs to build trust. Establish authority. Build a connection. Capture and convert qualified leads. Reflect the caliber of your service and speak to your ideal client.
I've done the homework and can help you create a beautiful and functional website that is customized to your brand niche and vibe. Showit gives you full creative control and integrates with 3rd-party programs to simplify the experience that guides visitors from curiosity to inquiry.
Showit for
service-based brands
service-based
Froelich Legacy Quarter Horses
service-based
Farmhouse Tees
Jeremy Foster Films
e-commerce
Recent Website Projects
Saving your energy and ditching the overwhelm.
Feeling confident that you've partnered with a designer who thinks outside of the box.
Increased customer satisfaction and user-experience.
Confidence in your website to expand marketing efforts.
Spending your time making money, not troubleshooting.
Better brand representation with a strategic website.
Just Imagine... results to look forward to
Unlike designers who are hired simply to execute what you ask for, I am the one you bring in to think strategically alongside you and build something that actually moves your business forward. I specialize in visual storytelling and brand perception.
My clients do not just get a website. They get a trusted advisor, a clearer brand, a stronger first impression, and a website hub that shapes how your business is seen, felt, and remembered.
Website Designer. Visual Storyteller.
Problem Solver. Overwhelm Minimizer.
Website Designer. Visual Storyteller. Problem Solver. Overwhelm Minimizer.
the designer
Hi, I'm Janelle!
I get it - timing and budgets are real. That's exactly why I designed templates for businesses like yours that need a professionally designed website template you can customize yourself and launch in days, not months.
These aren't generic templates. They're niche-specific, conversion-optimized, and designed with the same strategy I use in my done-for-you projects. The difference? You're in the driver's seat.
Templates start at $220. Instant download. Easy drag-and-drop.
Are you looking
to DIY?
Give your business a leg up.
Are you looking to DIY?
Give your business a leg up.
unlimited customizations
Strategic niche designs
Launch your site in a week
simpler.
Designing has never been
Browse Showit website templates designed for business owners who refuse to settle for generic.
Mike G.
She’s incredibly knowledgeable, easy to collaborate with, and consistently provides clear communication and valuable insight.
Alisha F.
I enjoyed working with her so much that I hired her again for another website and now consider her one of my trusted partners.
Real Results for Clients
Tiffany S.
Her vision brought a fresh, innovative look that perfectly captured my brand in the functional health space.
Jill D.
Janelle's creativity as a designer sets her apart, she is meticulous with all the details.
Lori L.
She gives me someone to brainstorm with, edit alongside, and problem solve in a way that feels steady and supportive.
Ambia N.
Her turnaround time is incredible, she’s efficient, responsive, and deeply knowledgeable about her craft.
Frequently Asked Questions
Showit templates start at $220. Website design services start at $2,850. VIP intensives and monthly maintenance have flexible options. Read more on the services page.
How much does it cost to work with you?
Yes. I provide content guidance, strategic direction, copy editing and optimization to help ensure your messaging connects. If you need full copywriting services, I can refer you to a pool of copywriters to choose from and work with to write your copy.
Can you help with copywriting and content strategy?
Your branding elements, content or ideas, quality photos, and access to your accounts. I'll guide you through exactly what's needed once I have a better scope of what you want.
What do I need to provide before we start a website Design project?
Templates are pre-designed, budget-friendly, and launch quickly so anyone can easily set up and manage. Semi-custom design uses templates as the foundation to customize and create a unique website for your business. When you hire me, I take the overwhelm off your plate and fully tailor it to your brand, including strategy sessions, and offer personalized guidance throughout.
What's the difference between buying a template and a semi-custom design?
You'll receive a back-office tutorial to learn tips and tricks and how to manage your website. Monthly maintenance plans are available for ongoing updates, support, and keeping everything running smoothly.
What happens after my website launches?
This varies per project; however, the average time frames are typically: Showit semi-custom template customizations take between 4-8 weeks. Shopify theme customizations are completed in 2-8 weeks, depending on whether it's a refresh or a new business. VIP Design Intensives deliver results in just 1-2 days for fast-track projects.
How long does it take to complete a website?
